Built Ford Tough
“Built Ford Tough®” isn’t just a slogan — it’s a promise.
At Nelson Ford, we stand behind vehicles that are engineered to work as hard as you do. From the mountains and construction sites of the West Kootenays to the long stretches of BC highway, Ford trucks and SUVs deliver the kind of reliability you can count on every single day.
When you choose Ford, you’re choosing a legacy built on over 100 years of innovation, testing, and craftsmanship. Every bolt, weld, and drive mode is designed to perform when it matters most.
A Heritage of Strength
For generations, Ford has set the standard for what it means to build a tough vehicle. Every model — from the legendary F-150 to the heavy-duty Super Duty® lineup — goes through millions of kilometres of real-world testing before it ever reaches your driveway.
Built Ford Tough® means vehicles are:
It’s the difference you feel when you start the engine — confidence that your truck was built to last.
Ready for Any Job, Any Journey
Ford trucks are more than machines; they’re partners. Whether you’re hauling lumber, towing a boat, or loading up gear for a weekend adventure, Ford capability makes every task easier and safer
Key features that define Built Ford Tough® capability:
From downtown job sites to mountain passes, Ford delivers strength you can depend on.
Built for Life in BC
Life in the Kootenays demands more from your vehicle — steep climbs, variable weather, and winding roads. Ford trucks are engineered for exactly that, offering balance between power, performance, and fuel efficiency.
When your day includes equal parts work and weekend adventure, you need something that
never quits. That’s why so many BC drivers continue to trust the Ford F-Series, Ranger, and
Bronco to handle it all.
Built Ford Tough®. Backed by Nelson Ford
At Nelson Ford, we don’t just sell trucks — we stand behind them. From your first test drive to your 100,000-kilometre service, our team ensures your Ford performs at its best.
Experience what Built Ford Tough® really means.